in total revenue
in Meta ROAS in 60 days
Facebook Ads
Instagram Ads
Google Ads
Paid Ads
Strategy
This ecommerce brand found itself grappling with a series of challenges in their advertising and scalability efforts. Profitability remained elusive as they struggled to effectively harness their ads for business growth.
The root of the problem traced back to their previous agency, which relied on an outdated approach to advertising, predominantly focusing on technical setup while neglecting strategic considerations. This imbalance hindered their ability to maximize the potential of their offerings in the market. Furthermore, their ad campaigns were mired in confusion due to improper structuring and the inconsistent utilization of various tracking pixels.
In the face of these hurdles, the brand was determined to revamp their advertising strategy and streamline their operations for more sustainable growth.
Following our comprehensive ad account audit, the client made the strategic decision to part ways with their previous agency and engage our services to facilitate their profitable ad scaling endeavors.
Upon gaining access to their ad accounts, we swiftly implemented our Skaleit Ads Framework, designed to simplify and optimize the campaign structure within their ad accounts.
Furthermore, we diligently addressed their tracking issues, rectifying inaccuracies in their pixel’s purchase conversion value, which had been overstated by 2-3 times the actual value.
Additionally, we collaborated with the client to develop creative briefs rooted in our research findings, empowering them to craft content that we believed would significantly enhance their campaign performance and yield superior results.
Our dedicated approach aimed to establish a solid foundation for their future advertising success.
The impact of our ad framework implementation was evident from the very first week. Once we launched the new ads with the revamped campaign structure, the results were nothing short of remarkable.
In just that initial week, we witnessed a substantial 200% surge in their Return on Ad Spend (ROAS) and a noteworthy 40% boost in their daily revenue. Over the following weeks, through continuous optimizations and a collaborative approach with our receptive client, we achieved an impressive and consistent 7.35x ROAS.
Notably, we managed to double their daily revenue, elevating it from $1,000 to $2,000 per day. This outstanding success was accomplished without increasing their ad spend, underscoring the potency of our strategy and the productive partnership we fostered with the client.
