in Revenue after 2 months
Meta ROAS in the first 2 months
Meta Ads
Google Ads
TikTok Ads
Marketing Strategy
Ads Management (Search & Social)
Vyrao, a UK-based fragrance brand, came to us after being disappointed with the poor results from their previous agency. Despite investing in paid advertising on Meta and Google, Vyrao wasn’t seeing the growth in revenue and profitability they had hoped for.
After conducting a thorough audit of their accounts, we quickly identified the core issues: their campaigns were set up incorrectly, with tracking errors, a flawed campaign structure, and ineffective testing methods. The absence of proper reporting and key performance indicators (KPIs) made it impossible for Vyrao to gauge their goals or understand their potential for scaling.
Vyrao’s primary challenge was its limited resources for content creation, which required us to pivot strategically. We built our advertising strategy around their existing content and iterated based on what was already working well. Additionally, we had to restructure the ad budget and allocate more to prospecting campaigns on both Meta and Google, as their previous agency wasn’t excluding existing customers and most of the budget was being spent on retargeting.
To maximize the impact, we overhauled the entire ad structure and budget allocation across Meta, Google, and TikTok. By focusing more on prospecting, we aimed to attract new customers and drive business growth. For Meta, we implemented audience exclusions to ensure that existing customers were not being targeted repeatedly. On Google, we used a combination of Google Shopping and Performance Max (Pmax) ads to attract new customers and increase visibility.
Our Google strategy included:
For Meta, we structured the campaigns to achieve the following:
Additionally, we tested various audience segments that aligned with the brand’s target market, such as luxury and high spenders, to further refine our approach and maximize growth potential.
We also developed a comprehensive financial tracker for Vyrao to monitor essential KPIs, setting clear targets for a profitable e-commerce operation. Our continuous feedback on their content guided them in creating variations of existing materials, helping us avoid creative fatigue and effectively scale ads without depleting the brand’s limited content resources.
After establishing the right KPIs, focusing on Marketing Efficiency Ratio (MER) and Customer Acquisition Cost (CAC), we implemented a refined ad strategy designed to maximize overall return on ad spend (ROAS). The results were impressive: we nearly doubled Vyrao’s monthly revenue, achieving a 146% increase while maintaining the same ad budget.
Our efforts also led to an impressive 4.15x ROAS on Meta during this period. By restructuring their ad campaigns and optimizing budget allocation, we unlocked significant growth for Vyrao, proving that with the right strategy and execution, even brands with limited resources can achieve substantial success.
Vyrao’s experience demonstrates how a strategic approach to advertising, even with existing content limitations, can lead to remarkable growth and profitability. At Skaleit, we are committed to helping brands like Vyrao scale their business through data-driven strategies and expert ad management across multiple platforms.
