Free Customer Lifetime Value (CLV) Calculator

Input Your Data

Average Order Value

$

Gross Margin

%

Orders per Year

Average number of purchases a customer makes in one year.

Customer Lifespan

years

Average number of years a typical customer continues to buy from you.

CAC (optional)

$

Target LTV : CAC (optional)

x

Tip: Margin should include COGS, shipping, pick/pack, and fees for best accuracy.

Numbers update as you type.

Results

Customer Lifetime Value

—

Breakeven CAC (at target LTV:CAC)

—

LTV : CAC

—

Payback Period

—

Payback = months to recover CAC using average monthly contribution.

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