weeks of production time
pages designed & developed
Shopify
Shopify Development
CRO
Brand Identity Design
Before our redesign, SliimeyHoney’s site didn’t reflect the brand’s personality or energy. Despite their viral products and Shark Tank success, the site was overly plain, with a white, minimal layout that lacked emotional connection, especially on mobile.
Product pages were dense with text, had minimal visual storytelling, and made it hard for users to engage with the brand’s unique offerings (charms, scents, textures). The site was functional but not delightful — and conversion rates showed it.
The goal was to rebuild the website’s visual identity and flow to match the vibrant, playful spirit of the product. And we had to do it fast — within a 4-week window.
We needed to:
Design a fully mobile-optimized experience for a Gen Z-heavy audience
Increase product discovery and upsell potential
Simplify the product page to guide purchase decisions
Infuse brand personality into every section without compromising clarity
Deliver a simplified brand identity revamp that aligned the site with the founder’s creative vision — bringing more color, energy, and playfulness into the user experience
Design and build 8+ essential pages, from homepage to FAQ
We redesigned the homepage to be mobile-first, with scrollable product drops, bestsellers, subscription offers, and press features. The new layout guides users through the experience using bright visuals, custom icons, bold CTAs, and strategic trust-building elements.
We replaced dense text blocks with clear, scannable content sections. Visual hierarchy was improved, a sticky Add to Cart button was added, and “Usually Bought Together” modules increased average order value. Images now showcase charms, textures, and scents — making the product feel irresistible.
Built and launched 8+ core pages (Home, Product, Collections, Subscription, FAQ, Contact, Cart, Checkout)
Optimized for speed, responsive design, and Shopify scalability
Added social proof via reviews, Shark Tank features, and customer highlights
Clean code structure to support A/B testing and future marketing campaigns
We launched the new experience in under 30 days, ahead of a major product drop — with zero downtime.
