increase in revenue (vs. previous 3 months)
increase in Meta Ads ROAS
Meta Ads (Facebook & Instagram)
Paid Social Advertising
Creative Strategy
Static & UGC Ad Production
Audience Segmentation
When GNJ approached us, their Meta Ads account was disorganized. Multiple overlapping campaigns, no clear testing structure, and ineffective catalog ads. They relied heavily on a single broad audience, with no segmentation between new and returning customers. Despite having a great product, they were missing the structure and strategy to scale.
Our first step was to conduct deep market and competitor research, with a focus on understanding the Emirati and Saudi female demographic. We analyzed buyer motivations, pain points, and key decision drivers for women’s underwear purchases in these regions.
From this, we developed a targeted creative messaging strategy designed to speak directly to the emotional and functional needs of the audience. We then executed the creative strategy by producing 50+ new ad creatives: a mix of static visuals and UGC-style video ads, all optimized for Instagram Ads (best-performing placement for them).
We also rebuilt their ad account from scratch:
Reduced campaign clutter
Introduced proper testing frameworks
Built clearly segmented audiences for new vs. returning customers
Implemented a full-funnel structure to capture and convert both cold and warm traffic
In just 90 days, GNJ saw a +357% growth in revenue and a 119% boost in ROAS, while cutting cost per purchase by 41%.
The results spoke for themselves. So much so that the GNJ team referred us to a second brand.
