Monthly Revenue
Blended ROAS (Meta + Google)
Facebook Ads/Meta Ads
Google Ads
Youtube Ads
Paid Ads
E-commerce Strategy
Creative Strategy & Briefing
Ad Account Structure
Website Optimization
Toyomi Singapore is a well-established e-commerce brand in the kitchenware and home appliances space. When they partnered with Skaleit Agency, they were already investing in paid ads—but growth was inconsistent and the ad accounts lacked structure.
During the initial audit, we identified several issues:
No structured creative testing framework
Random creatives without a defined strategy
No clear user personas or awareness-stage messaging
Underutilized Meta and Google Ads potential
In February 2025, monthly Shopify revenue was $14,291, with significant room for scalable growth.
The main challenge wasn’t traffic—it was creative strategy and execution.
Toyomi lacked:
A clear creative roadmap
Messaging tailored to different user awareness stages
A Facebook Ads structure compatible with Meta’s Andromeda system
A repeatable testing and scaling process
As a specialized Facebook Ads agency for kitchenware and home appliances brands, our goal was to rebuild the entire system to support long-term, profitable scaling.
We began with a comprehensive onboarding process that included:
Market and competitor research
Analysis of historical ad performance
Breakdown of winning vs non-performing creatives
Definition of user personas and buying motivations
This allowed us to design a data-backed creative and media buying strategy.
We developed a structured creative system built around:
Multiple user personas
Different angles and objections
Clear user awareness stages (unaware → solution-aware → decision-ready)
For each stage, we helped Toyomi produce both static and video ads, supported by detailed creative briefs and campaign-level messaging.
The objective was to move away from single “winning ads” and instead build a creative sequencing ecosystem that Meta could optimize dynamically.
As a paid ads agency for e-commerce, we implemented a Meta strategy combining:
CBO campaigns for creative testing and scalable growth
Bid Cap campaigns to maximize profitability during peak demand periods
This approach allowed us to:
Scale ad spend without ROAS collapse
Control efficiency during high-volume periods
Optimize performance at the account level, not just ad level
We managed Toyomi’s entire Google Ads ecosystem using a simple but highly effective setup:
A high-intent Google Search campaign to capture demand
A Performance Max campaign leveraging:
Shopping assets
Multiple creative variations
Conversion-focused copy
This resulted in an average 6.46x ROAS on Google Ads, making it a key profitability driver.
Beyond traffic generation, we supported Toyomi with:
Website optimization recommendations
Improved landing page clarity
Better offer and messaging consistency
This ensured paid traffic converted efficiently across all channels.
Key outcomes:
Monthly revenue scaled from $14,291 to $47,038
4.14x ROAS on Meta Ads
6.46x ROAS on Google Ads
4.89x blended ROAS (Meta + Google)
Consistent month-over-month growth
Toyomi’s goal for 2025 was a 40% year-over-year revenue increase.
That target has already been significantly exceeded.
The Toyomi team expressed strong satisfaction with both results and collaboration, highlighting improved structure, consistent profitability, and confidence in continued scaling.
This case study demonstrates how a structured Facebook Ads strategy for a kitchenware and home appliances brand, combined with a high-performing Google Ads setup, can drive sustainable e-commerce growth.
For brands looking for an experienced e-commerce agency, e-commerce marketing agency, or Facebook Ads agency for kitchenware and home appliance brands, this case proves that:
Creative strategy beats random execution
Sequencing outperforms single winning ads
Scale and profitability can coexist
