MER (vs target of 3.0)
CAC (vs target of 42€)
Meta Ads
Google Ads
Klaviyo
Shopify
Paid Ads
Strategy
Financial Planning & Forecasting
Email Marketing
Shopify Development (Replatform from WooCommerce)
Maison Roèl, an Italian swimwear and fashion brand, approached us with a pressing issue: they were unhappy with the limited growth they were achieving through organic channels. The brand’s sales relied heavily on the founder’s Instagram account, leveraging their influence to drive traffic and sales. However, without a clear strategy or understanding of key performance indicators (KPIs), they lacked the direction needed to scale their business. They needed more than just organic reach—they needed a strategic approach to expand their revenue and profitability.
When Maison Roèl came to us, they faced several challenges that hindered their growth potential. One of the main issues was their lack of ideas for ads content creation. They had great existing content, but it wasn’t optimized for paid advertising. We stepped in to adapt their current assets for ad purposes, suggesting new content ideas to diversify their strategy.
To drive growth, we crafted a comprehensive ad strategy divided into two phases: a testing phase and a scaling phase. During the testing phase, we experimented with various ad formats and creatives to identify what resonated best with their audience. In the scaling phase, we focused on amplifying successful ads to maximize reach and conversions.
We also developed a financial tracker to help Maison Roèl understand their KPIs and set achievable targets to ensure a profitable eCommerce business. By constantly providing feedback on content performance, we guided them in creating variations to avoid creative fatigue and maintain ad effectiveness. Additionally, we revamped their entire CRM system using Klaviyo, setting up all essential flows and executing weekly email campaigns to boost engagement and revenue.
Furthermore, we facilitated a crucial platform transition for Maison Roèl. Their store was previously on WooCommerce, which was plagued with issues and bugs. We helped them replatform to Shopify, leveraging our partnerships with Shopify to ensure a smooth transition. We designed a new Shopify store optimized for conversion and user experience, addressing the problems they faced and enhancing their overall online presence.
By defining the right KPIs—Media Efficiency Ratio (MER) and Customer Acquisition Cost (CAC)—we implemented our ad strategy with precision. After 4 months of collaboration, we achieved an MER of 4.71, surpassing the target of 3x, and maintained a CAC of €26.77, well below the target of €42.
Moreover, our email marketing efforts contributed significantly to the brand’s revenue, accounting for over 33% of total sales, making it a highly profitable channel for Maison Roèl. Our collaborative approach, combined with strategic ad placement and effective email marketing, transformed their eCommerce business, driving substantial growth and profitability.
Maison Roèl’s journey with us illustrates the power of a well-rounded digital marketing strategy. By leveraging both paid ads and email marketing, we helped them transition from reliance on organic channels to achieving scalable, profitable growth.
