A Curated Growth for a +236% Boost in Revenue and a -40% in CAC

Upon conducting a thorough analysis, we pinpointed two major obstacles to their profitability: ineffective ad creatives and underperforming offers and landing pages. Our team approached the problem by:

1. Analyzing the Target Audience: We took a deep dive into their target audience, focusing on identifying the key pain points and problems their potential customers were experiencing. This allowed us to craft ad angles tailored to providing clear, relatable solutions. For example, we focused on problems like stress and fatigue for 9-5 professionals and busy parents.
2. Optimizing Landing Pages: After identifying that Curated Culture’s Relax drink was the most scalable product in terms of CAC and performance, we optimized and created variations of their landing pages. This allowed us to target specific segments:
   • One landing page focused on the general “relaxation” angle.
   • Another page targeted “stressed moms,” who juggle a 9-5 job and family responsibilities.

   By refining these offers and messaging, we were able to expand the product’s appeal into different niche markets, each addressing unique stress-related problems.

3. Developing a Comprehensive Performance Content Strategy: Our Ad Creatives Team developed a robust performance content strategy, which included static visuals, direct-response ad copy, and user-generated content (UGC) videos. We worked with local creators to produce highly engaging UGC. Rather than receiving finished videos, we instructed the creators to send us individual clips, which our in-house team edited to test multiple variations of each concept.
   • For static ads, we tested 5-10 variations per concept and angle, targeting different audience segments.
   • For UGC video ads, we used direct-to-response copywriting frameworks to tackle the angles derived from our audience research. We placed heavy emphasis on the first three seconds (the hook), which allowed us to significantly improve CTR and lower costs.
4. Testing and Optimizing Creatives: Our iterative approach included testing various hooks and angles in both static and video creatives. By creating multiple versions of each ad and testing them against key metrics, we were able to find the best-performing elements. This process of rapid testing and optimization helped us drive higher engagement and more cost-effective results.