increase in ROAS
increase in monthly revenue
Facebook Ads/Meta Ads
Google Ads
Klaviyo
Paid Ads
E-commerce Strategy
Creative Strategy
Creatives Production
Email Marketing
Ad Account Structure
Website Optimization
Skin Design London is a UK-based luxury skincare brand built around premium formulations and a price point to match — their hero cream retails at a true luxury price point, positioning the product firmly at the top end of the market. The brand had genuine prestige, but one thing had always eluded them: profitable, scalable paid advertising.
They weren’t new to ads. They had worked with other agencies in the past — but paid never worked the way it needed to. Campaigns failed to gain traction and spend couldn’t be scaled efficiently. For a brand selling at true luxury price points, the margin for error on acquisition was thin, and previous efforts simply hadn’t found a structure that converted cold audiences profitably.
When Skin Design London came to us, the goal was clear: build a paid acquisition engine that could scale the business profitably — and open up new growth, including markets like the US that the brand had never successfully reached.
Scaling paid advertising for a high-end product comes with two compounding challenges: keeping acquisition costs sustainable, and convincing a cold audience to invest in a premium-priced product with very few touch points before purchase. Both demand an ad experience that communicates value and earns trust almost instantly.
Our approach combined deep experience with luxury and premium brands, an ad experience rebuilt around premium positioning and strong social proof, disciplined spend focused on the products and audiences that performed best, and full-funnel optimization across creative, website, and email — bringing creative production in-house to tighten the loop between strategy and performance.
Within months, we transformed a brand that had never scaled paid ads profitably into one with a genuine, repeatable acquisition engine. Revenue grew substantially, conversion improved dramatically, and return on ad spend rose well above prior levels — all while protecting the brand’s premium positioning and average order value.
Just as importantly, paid advertising became a dependable source of new customers for a brand that had historically grown through word of mouth. The combination of luxury positioning, a rebuilt ad experience, disciplined spend, and full-funnel optimization built a profitable growth engine the brand had never had before — and opened the door to new markets along the way.
